I was excited for the chance to help some friends of mine develop a visual identity for their new project. Laporte & Laporte consists of brothers Phil and Dominic; two visual artists from Ottawa, Canada. They are preparing an art exhibit in Toronto themed around the 2015 NBA all-star weekend. They approached me for a logo with the idea of a family crest in mind. However, I wanted to provide a variety of styles that could reflect the family heritage aspect, while appealing to a younger demographic. In the end, the crest option was what we decided to go with.